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“Marketing the Boutique Studio”

Byron will be presenting his program on “Marketing the Boutique Studio” to Southern Tier Professional Photographers of New York in Binghamton, NY on June 18 and to a combined meeting of Finger Lakes Professional Photographers society of New York and Professional Photographers Society of Central New York on June 19 in Waterloo, NY. Please contact those respective organizations for specifics.

We will talk about the EXPERIENCE — that is what the boutique studio is all about. The boutique studio is about building lifelong relationships by offering and delivering an exceptional service and product from the initial impression to the final pick-up that is unique to you and your business.

Topics will include:
E – environment
X – x-factor
P – perception
E – events
R – relationship displays
I – inspiration
E – emotional connection
N – niche market
C – complete service
E – evolution

We will also discuss and show all of our product lines, brochures, marketing collateral and pricing that we use in the studio and how we put these concepts into practice.